Dr. Cannell's Advanced D Sport is Certified for Sport^® by NSF International

A leading choice for discriminating consumers, fitness enthusiasts, amateur, professional and Olympic athletes, supplements carry the badge "NSF Certified for Sport" are tested by NSF's state of the art 3rd party laboratory and guaranteed to be free of banned substances. Whether you are a top athlete, or just a conscientious consumer -- who takes supplements for strength, endurance or just to remain fit and healthy — you will enjoy the peace of mind in knowing every batch of products that is Certified for Sport^® by NSF International undergoes a thorough battery of lab testing in order to earn this seal. The NSF is an independent, not-for-profit organization that sets quality standards for dietary supplements and other consumer products. Dr. Cannell's Advanced D Sport is one of Purity's first supplements to be Certified for Sport^® by NSF International. NSF's Certified for Sport^® program was created to help athletes and coaches at all levels find supplements that guaranteed to be safe and free of banned substances.

Products approved under the Certified for Sport^® program have met NSF's stringent independent certification guidelines, which were developed through a consensus process involving regulatory, sports industry and consumer groups. A Certified for Sport^® supplement must pass strict laboratory testing for banned substances—along with additional testing to ensure it contains everything listed on the label and that it is free of other contaminants—to qualify. As an athlete, when you see NSF's Certified for Sport^® mark on the supplement label, you can take it with confidence that you'll be safe and not sorry.

The Vitamin D Revolution

Vitamin D's influence on key biological functions vital to one's health and well-being mandates that Vitamin D supplementation can no longer be ignored by individuals striving to achieve and maintain a greater state of health. The research on this vitamin keeps coming: cardiovascular health, immune support, bone and joint health, and much more.* This advancement in scientific knowledge about D is especially notable when we consider that we are living in a time of widespread Vitamin D insufficiency. Formulated by John Cannell, MD†, Purity’s Vitamin D complex is a blend of targeted nutrients to complement many of Vitamin D’s health benefits.

The Dr. Cannell Difference

Advanced D™ Sport provides a powerful dose of cholecalciferol (Vitamin D) backed by nutrients that work in tandem with this crucial vitamin to support the health of numerous systems within the body. At the foundation of its design as an answer to widespread Vitamin D deficiency are found a set of other nutrients - key cofactors - added to complement the physiological actions of D. Dr Cannell’s Advanced D™ Sport orchestrates combined actions to make sure that optimal influence is present towards bone, muscle, and metabolic function.*

The Advanced D Sport Difference - Key CoFactors

Vitamin D is a team player inside the human body, relying on proper levels of other nutrients - key cofactors - to fulfill its potential in supporting several areas of health. Magnesium is needed by enzymes that metabolize Vitamin D. Magnesium is another nutrient that may run low in the diet. Low dietary Magnesium can contribute to lower levels of circulating Vitamin D.

Dr Cannell’s Advanced D™ Sport presents a highly bioavailable form of the mineral magnesium as Magnesium Citrate. Zinc plays a role in the Vitamin D receptor, and Boron supports Vitamin D metabolism.* Remarkably, research in humans has found action between Vitamins D and K2, showing a combined effort to enhance bone health and support cardiovascular wellness. Working with Vitamin D, Vitamin K2 helps Calcium find its proper place in the body.*

Going Beyond D

In addition to the powerful dosage of Vitamin D, Dr. Cannell’s Advanced D™ Sport delivers a combination of several cutting edge nutritional ingredients shown to help promote proper Vitamin D metabolism and utilization in the body. Science has shown that supplementation with D or Vitamin K2 can promote bone mineral quality. Working in combination with Vitamin D, Vitamin K2 helps keep calcium in the right places, like the bones.*

Magnesium Citrate

As is the case with Vitamin D, knowledgeable healthcare providers are starting to learn that contemporary dietary patterns leave much of the population with insufficient magnesium consumption. Low dietary magnesium may also contribute to a lower level of circulating Vitamin D—yet another barrier to conserving an ideal, strong skeletal structure. Magnesium is involved in over 300 enzymatic processes in human cells, and Dr. Cannell’s Advanced D™ Sport features Magnesium Citrate because it is a form of the mineral shown to be advantageous in terms of absorption. Magnesium is well known for its contributions to bone health, neuromuscular function, cardiovascular health, and many other essentials of whole-body health, while also becoming recognized for its relation to healthy energy levels and other aspects of a normal metabolism.*

Taurine

Taurine is an important amino acid found in many organs, being most concentrated in the heart and the retina of the eye. Taurine is active in muscle function, as well as in maintaining optimal function of nerve tissue, lending itself to neurotransmitter balance.

Don't Forget Boron

Dr. Cannell’s Advanced D™ Sport includes FruiteX-B^®, a patented boron/calcium complex that has been shown to support normal Vitamin D metabolism, maintain joint comfort and flexibility, and promote healthy bones.* Pilot clinical studies described improvement in Vitamin D status and joint support in subjects consuming FruiteX-B^®.

Support for Your Bones and Muscles*

Without adequate Vitamin D intake, the body cannot properly metabolize Calcium. Vitamin D strengthens bones and also may enhance muscle strength because of its direct effect on calcium transport in muscles. Because of its unique interplay with Calcium, Vitamin D can support the health of both of these important structures. Other ingredients in Dr. Cannell’s Advanced D™ Sport further support the skeletal and muscular systems.*

Powerful Immune Support*

Vitamin D also has an interesting role as a regulator of the immune system. D has unique immune-modulating properties that can support health and wellness by supporting innate immunity. For additional support, Dr. Cannell’s Advanced D™ Sport contains Zinc, another immune-supporting nutrient.

Heart and Cardiovascular Support*

Recent research is increasingly pointing towards the importance of Vitamin D in maintaining healthy heart function. This premise of Dr. Cannell’s formulation is complexmented by the Zinc, Quercetin and FruiteX-B^® functioning as antioxidants, doing their parts in supporting the stability of cell membranes throughout the cardiovascular system.*

† Compensated Spokesperson